HONEY BAR

Overview

Honey Bar is a local snack company specializing in simple, wholesome energy bars made from nuts, seeds, and natural sweeteners. For this project, I redesigned the brand identity and developed a cohesive digital presence that reflects the company’s values: real ingredients, transparency, and approachable wellness. The goal was to modernize the brand while preserving its natural, friendly personality.

Three boxes of honey snack bars, almond salted caramel, gluten-free, with honeycomb patterns on the packaging in yellow, brown, and white colors.
White hoodie with 'HONEY BAR' logo in yellow and white, lying on a wooden deck surrounded by dried leaves.
Yellow honey delivery truck with honeycomb design and honey log on the side, parked on a gray background.
Two boxes of honey snack bars, one displaying almond salted caramel flavor and the other sweet and salty flavor, with a white background.
Exterior of a modern building with white panels and large windows, featuring a yellow sign that reads 'HONEY BAR' with a honeycomb design.

Process

  • Logo Redesign

    The updated Honey Bar logo focuses on clarity, versatility, and a strong connection to the honeycomb structure shown in the design. The primary wordmark is built from clean geometric letterforms housed inside custom hexagon shapes, creating a bold yet friendly look with rounded edges that keep the identity approachable. I also developed a symbol-only version for small-scale applications, ensuring the brand remains recognizable across packaging, digital use, and merchandise.

  • Typography & Color

    The typography for Honey Bar is designed to be bold, clean, and highly legible while still supporting the playful energy of the brand. Each letterform sits within a consistent geometric structure, creating a strong visual rhythm across the wordmark. The type choice emphasizes clarity and modernity, ensuring the brand feels approachable and easy to recognize across all applications.

  • Graphic Elements

    The illustrative concept is built around custom hexagon shapes inspired by natural honeycombs. These illustrated forms create a unique container for each letter, giving the logo a handcrafted, cohesive look. The warm Pantone yellows and thick outlines enhance the visual identity, making the brand feel vibrant, friendly, and strongly connected to its honey-based theme.